Last updated: October 26, 2025

HAIRTIFIC operates this store and website, including all related information, content, features, tools, products, and services, to provide you, the customer, with a curated shopping experience (the "Services"). HAIRTIFIC is powered by Shopify, which enables us to provide the Services to you. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described in this Privacy Policy.

Personal Information We Collect or Process

When we use the term "personal information," we are referring to information that identifies or can reasonably be linked to you or another person. Personal information does not include information that is collected anonymously or that has been de-identified, so that it cannot identify or be reasonably linked to you. We may collect or process the following categories of personal information, including inferences drawn from this personal information, depending on how you interact with the Services, where you live, and as permitted or required by applicable law:

• Contact details including your name, address, billing address, shipping address, phone number, and email address.
• Financial information including credit card, debit card, and financial account numbers, payment card information, financial account information, transaction details, form of payment, payment confirmation, and other payment details.
• Account information including your username, password, security questions, preferences, and settings.
• Transaction information including the items you view, put in your cart, add to your wishlist, or purchase, return, exchange, or cancel, and your past transactions.
• Communications with us including the information you include in communications with us, for example, when sending a customer support inquiry.
• Device information including information about your device, browser, or network connection, your IP address, and other unique identifiers.
• Usage information including information regarding your interaction with the Services, including how and when you interact with or navigate the Services.

Personal Information Sources

We may collect personal information from the following sources:

• Directly from you including when you create an account, visit or use the Services, communicate with us, or otherwise provide us with your personal information. We only collect customer information in first-party contexts, such as from our websites, apps, physical stores, or other situations where you share your information directly with us (e.g., during purchases, registrations for marketing messages, or sign-ups for loyalty programs).
• Automatically through the Services including from your device when you use our products or services or visit our websites, and through the use of cookies, web beacons, and similar tracking technologies (see "Cookies and Tracking Technologies" below).
• From our service providers including when we engage them to enable certain technology and when they collect or process your personal information on our behalf.
• From our partners or other third parties, such as advertising or analytics providers, including Google Analytics and Google Ads.

Cookies and Tracking Technologies

We and our third-party partners, including Google, use cookies, web beacons, and similar technologies to collect information about your interactions with the Services and other websites. These technologies help us provide, improve, and personalize the Services, including for analytics, performance, and advertising purposes. For example:

• Google Analytics: We use Google Analytics to analyze how users interact with our website, such as which pages are visited and how long users stay on the site. This helps us improve the Services.
• Google Ads and Remarketing: We use Google Ads to display advertisements on our website and across the internet, including personalized ads based on your browsing behavior and interests (e.g., items you viewed or added to your cart). This may involve tracking your activity across devices and websites.
• Google Customer Reviews: If you opt in, we may collect feedback through Google Customer Reviews to improve our Services and display ratings in our advertising.
• Google Ads Enhanced Conversions: When you complete a purchase or submit a form, we may send privacy-safe, hashed identifiers (e.g., email, phone, name, postal address) to Google to improve the accuracy of our ad measurement and bidding (“Enhanced Conversions”). Hashing uses the SHA-256 algorithm before data is sent to Google. Google uses the data only to match conversions and protect it per its policies. Learn how Google uses information from sites or apps that use its services: policies.google.com/technologies/partner-sites.
  EEA/UK/CH users. We obtain your consent before using cookies or collecting/sharing personal data for ad personalization. We record consent decisions and provide a way to withdraw consent at any time. Your consent choices are passed to Google using Consent Mode (including the ad_user_data and ad_personalization signals), which adjusts our tags to respect your preferences.
  California residents. We may “share” personal information for cross-context behavioral advertising. You may opt out anytime via our “Do Not Sell or Share My Personal Information / Your Privacy Choices” link and via a Global Privacy Control signal. Please email us at support@hairtific.com for more info. 
  

You can manage or opt out of these technologies in several ways:

• Browser Settings: Most browsers allow you to block or delete cookies through your browser settings.
• Google Ads Settings: You can opt out of personalized ads by visiting Google’s Ads Settings .
• Cookie Consent Tools: Where required by law, we provide a cookie consent mechanism on our website to allow you to manage your preferences.
• Do Not Track: Some browsers offer a “Do Not Track” signal, but our Services may not respond to these signals as there is no universal standard for their implementation.

For more information about Google’s use of your data, see Google’s Privacy Policy .

How We Use Your Personal Information

Depending on how you interact with us or which of the Services you use, we may use personal information for the following purposes:

• Provide, Tailor, and Improve the Services: We use your personal information to provide you with the Services, including to perform our contract with you, to process your payments securely (using encryption and PCI-compliant methods), to fulfill your orders, to remember your preferences and items you are interested in, to send notifications to you related to your account, to process purchases, returns, exchanges, or other transactions, to create, maintain, and otherwise manage your account, to arrange for shipping, to facilitate any returns and exchanges, to enable you to post reviews, and to create a customized shopping experience for you, such as recommending products related to your purchases. This may include using your personal information to better tailor and improve the Services.
• Marketing and Advertising: We use your personal information for marketing and promotional purposes, such as to send marketing, advertising, and promotional communications by email, text message, or postal mail, and to show you online advertisements for products or services on the Services or other websites, including through Google Ads based on items you previously have purchased or added to your cart and other activity on the Services. This includes using features like Customer Match in Google Ads and Shopping campaigns to target personalized ads based on first-party customer data you provide directly to us. You may opt out of personalized ads via Google’s Ads Settings .
• Security and Fraud Prevention: We use your personal information to authenticate your account, to provide a secure payment and shopping experience, detect, investigate, or take action regarding possible fraudulent, illegal, unsafe, or malicious activity, protect public safety, and to secure our Services. If you choose to use the Services and register an account, you are responsible for keeping your account credentials safe. We highly recommend that you do not share your username, password, or other access details with anyone else.
• Communicating with You: We use your personal information to provide you with customer support, to be responsive to you, to provide effective services to you, and to maintain our business relationship with you.
• Legal Reasons: We use your personal information to comply with applicable law or respond to valid legal process, including requests from law enforcement or government agencies, to investigate or participate in civil discovery, potential or actual litigation, or other adversarial legal proceedings, and to enforce or investigate potential violations of our terms or policies.

How We Disclose Personal Information

In certain circumstances, we may disclose your personal information to third parties for legitimate purposes subject to this Privacy Policy. Such circumstances may include:

• With Shopify, vendors, and other third parties who perform services on our behalf (e.g., IT management, payment processing, data analytics, customer support, cloud storage, fulfillment, and shipping). For example, we use Google Analytics and Google Ads to analyze user behavior and deliver targeted advertisements. We share customer data, including contact information such as email addresses and phone numbers that you have provided directly to us, with third-party advertising platforms like Google to perform advertising services on our behalf, including for personalized advertising through features like Customer Match in Google Ads and Shopping campaigns, as well as for use in Google Merchant Center where applicable. This sharing is done using Google's approved APIs or interfaces and only with first-party data collected directly from you.
• With business and marketing partners to provide marketing services and advertise to you. For example, we use Shopify to support personalized advertising with third-party services, such as Google Ads, based on your online activity with different merchants and websites. Our business and marketing partners will use your information in accordance with their own privacy notices. Depending on where you reside, you may have a right to direct us not to share information about you for targeted advertisements (see "Your Rights and Choices" below).
• When you direct, request, or otherwise consent to our disclosure of certain information to third parties, such as to ship you products or through your use of social media widgets or login integrations.
• With our affiliates or otherwise within our corporate group.
• In connection with a business transaction such as a merger or bankruptcy, to comply with any applicable legal obligations (including to respond to subpoenas, search warrants, and similar requests), to enforce any applicable terms of service or policies, and to protect or defend the Services, our rights, and the rights of our users or others.

We obtain your consent for such sharing where required by law or applicable Google policies, including Google’s EU User Consent Policy, and comply with all applicable laws, regulations, and industry codes.

Relationship with Shopify

The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services to provide and improve the Services for you. Information you submit to the Services will be transmitted to and shared with Shopify as well as third parties that may be located in countries other than where you reside, in order to provide and improve the Services for you. In addition, to help protect, grow, and improve our business, we use certain Shopify enhanced features that incorporate data and information obtained from your interactions with our Store, along with other merchants and with Shopify. To provide these enhanced features, Shopify may make use of personal information collected about your interactions with our store, along with other merchants, and with Shopify. In these circumstances, Shopify is responsible for the processing of your personal information, including for responding to your requests to exercise your rights over use of your personal information for these purposes. To learn more about how Shopify uses your personal information and any rights you may have, you can visit the Shopify Consumer Privacy Policy .

Third-Party Websites and Links

The Services may provide links to websites or other online platforms operated by third parties. If you follow links to sites not affiliated or controlled by us, you should review their privacy and security policies and other terms and conditions. We do not guarantee and are not responsible for the privacy or security of such sites, including the accuracy, completeness, or reliability of information found on these sites. Information you provide on public or semi-public venues, including information you share on third-party social networking platforms, may also be viewable by other users of the Services and/or users of those third-party platforms without limitation as to its use by us or by a third party. Our inclusion of such links does not, by itself, imply any endorsement of the content on such platforms or of their owners or operators, except as disclosed on the Services.

Children’s Data

The Services are not intended to be used by children under 13 years of age, and we do not knowingly collect any personal information about children under 13. If you are the parent or guardian of a child under 13 who has provided us with their personal information, you may contact us using the contact details set out below to request that it be deleted. As of the Effective Date of this Privacy Policy, we do not have actual knowledge that we "share" or "sell" (as those terms are defined in applicable law) personal information of individuals under 16 years of age.

Security and Retention of Your Information

We take reasonable measures to protect your personal information, including using encryption and PCI-compliant methods for payment processing. However, no security measures are perfect or impenetrable, and we cannot guarantee "perfect security." In addition, any information you send to us may not be secure while in transit. We recommend that you do not use unsecure channels to communicate sensitive or confidential information to us.

How long we retain your personal information depends on different factors, such as whether we need the information to maintain your account, to provide you with Services, comply with legal obligations, resolve disputes, or enforce other applicable contracts and policies.

Your Rights and Choices

Depending on where you live, you may have some or all of the rights listed below in relation to your personal information. However, these rights are not absolute, may apply only in certain circumstances, and, in certain cases, we may decline your request as permitted by law.

• Right to Access / Know: You may have a right to request access to personal information that we hold about you.
• Right to Delete: You may have a right to request that we delete personal information we maintain about you.
• Right to Correct: You may have a right to request that we correct inaccurate personal information we maintain about you.
• Right of Portability: You may have a right to receive a copy of the personal information we hold about you and to request that we transfer it to a third party, in certain circumstances and with certain exceptions.
• Right to Opt Out of Sale or Sharing for Targeted Advertising: Depending on where you reside, you may have a right to opt out of the "sale" or "sharing" of your personal information or to opt out of the processing of your personal information for purposes considered to be "targeted advertising," as defined in applicable privacy laws. You can opt out of targeted advertising by visiting Google’s Ads Settings or by using our cookie consent tool where available.
• Managing Communication Preferences: We may send you promotional emails, and you may opt out of receiving these at any time by using the unsubscribe option displayed in our emails to you. If you opt out, we may still send you non-promotional emails, such as those about your account or orders that you have made.

If you reside in the UK or European Economic Area, and subject to exceptions and limitations provided by local law, you may exercise the following rights in addition to the rights outlined above:

• Objection to Processing and Restriction of Processing: You may have the right to ask us to stop or restrict our processing of personal information for certain purposes.
• Withdrawal of Consent: Where we rely on consent to process your personal information, you have the right to withdraw this consent. If you withdraw your consent, this will not affect the lawfulness of any processing based on your consent before its withdrawal.

You may exercise any of these rights where indicated on the Services or by contacting us using the contact details provided below. To learn more about how Shopify uses your personal information and any rights you may have, including rights related to data processed by Shopify, you can visit https://privacy.shopify.com/en.

We will not discriminate against you for exercising any of these rights. We may need to verify your identity before we can process your requests, as permitted or required under applicable law. In accordance with applicable laws, you may designate an authorized agent to make requests on your behalf to exercise your rights. Before accepting such a request from an agent, we will require that the agent provide proof you have authorized them to act on your behalf, and we may need you to verify your identity directly with us. We will respond to your request in a timely manner as required under applicable law.

Complaints

If you have complaints about how we process your personal information, please contact us using the contact details provided below. Depending on where you live, you may have the right to appeal our decision by contacting us using the contact details set out below, or lodge your complaint with your local data protection authority. For the EEA, you can find a list of the responsible data protection supervisory authorities here: https://edpb.europa.eu/about-edpb/about-edpb/members_en.

International Transfers

Please note that we may transfer, store, and process your personal information outside the country you live in. If we transfer your personal information out of the European Economic Area or the United Kingdom, we will rely on recognized transfer mechanisms like the European Commission's Standard Contractual Clauses, or any equivalent contracts issued by the relevant competent authority of the UK, as relevant, unless the data transfer is to a country that has been determined to provide an adequate level of protection.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on this website, update the "Last updated" date, and provide notice as required by applicable law.

Contact

Should you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of the rights available to you, please email us at support@hairtific.com. For the purpose of applicable data protection laws, we are the data controller of your personal information.